Tod Swormstedt spent 26 years on the staff of Signs of the Times magazine, and he became the fourth-generation editor of the “bible of the sign industry,” which was founded in 1906. He parlayed all of his knowledge and contacts into a self-proclaimed “mid-life crisis project.” Here was Tod’s chance to preserve the 3-D craftsmanship of multi-generational sign companies, to tell their stories and bring these signs to life before they were lost forever.